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Campaign also receives coveted 2021 People’s Choice Award

The Lansing Regional Chamber of Commerce (LRCC) received the Achievement Award for its crisis communications campaign, the RELAUNCH Greater Lansing: Economic Rehabilitation Task Force, during the 2021 Central Michigan Public Relations Society of America (CMPRSA) on Thursday, May 13. The LRCC also won the coveted People’s Choice Award for overall campaign, which was voted on by the public.

“This task force was carefully and strategically assembled to guide as we determine the best, most effective way to move forward and lead the region into a successful transition,” said Steve Japinga, vice president of public affairs, LRCC. “These recognitions of its efforts demonstrate how important it is for business, government, healthcare and education sectors to work together.” 

The RELAUNCH Greater Lansing Task Force was created in early 2020 in conjunction with Governor Gretchen Whitmer’s MI Safe Start Plan, which focused on re-engaging Michigan’s economy by a regional, phased-in approach. The initiative has brought together trusted and prominent leaders in business, government, healthcare, and education and is guided by the Ingham County Health Officer. The task force’s overall goal has been to develop a comprehensive strategy for industries within the Greater Lansing region to navigate the Covid-19 pandemic, provide necessary and timely information and regulatory updates and help reopen businesses safely and successfully.

“We would like to thank our RELAUNCH Greater Lansing Task Force members, collaborators, the Lansing Regional Chamber team, Tandem Studios, Ross Woodstock, and the Lansing region for their work on this important initiative,” said Ashley Sandborn, director of marketing and communications, LRCC.

CMPRSA is one of the 100 chapters of the Public Relations Society of America. Based in New York City, PRSA is the world’s largest organization for public relations professionals.

The PACE Awards are mid-Michigan’s highest honor of public relations activities. In the judgment of their (out-of-state) peers, they are awarded annually to practitioners who have successfully addressed a contemporary issue with exemplary professional skill, creativity, and resourcefulness.