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(Lansing, MI) – The Lansing Regional Chamber of Commerce (LRCC) is excited to announce that nominations are now open for the prestigious ATHENA PowerLink (APL) Award, an initiative that supports women entrepreneurs by offering a year of free, personalized business consulting, valued at over $25,000. The program pairs selected female business owners with a panel of expert advisors, who provide strategic guidance and offer actionable strategies and support designed to help business owners overcome barriers to success.

Established in 1999, ATHENA PowerLink of Lansing’s mission is to assist women entrepreneurs achieve greater success with access to a panel of business advisors and mentors. This is an affiliate program of ATHENA International, an organization dedicated to creating leadership opportunities for women, and the LRCC. Each year, this program empowers local women to take their companies to the next level, fostering economic growth and promoting diversity in leadership across the region. 

“ATHENA PowerLink is a unique opportunity for women business owners to receive valuable guidance, grow their businesses, and strengthen their leadership,” said Sarah Bakken, Talent Development Manager at the LRCC. “We are proud to support these entrepreneurs as they continue to make a profound impact on our local economy and inspire future generations of women leaders.” 

Women entrepreneurs in the greater Lansing area are encouraged to apply for the APL Award by submitting nominations before the deadline of February 7, 2025. The selection process will consider applicants who demonstrate leadership potential, a commitment to their community, and a drive to take their business to new heights. 

For more information about the ATHENA PowerLink Award and to submit a nomination, visit www.lansingchamber.org/athena-powerlink. 

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About the ATHENA PowerLink Award: The ATHENA PowerLink Award is part of the global ATHENA International initiative, which has recognized the achievements of women in leadership for over 30 years. Through the PowerLink program, women business owners are matched with mentors who provide hands-on support to help grow and strengthen their businesses. By offering specialized consulting services, ATHENA PowerLink empowers women to break through barriers and reach their full potential as business leaders. 

About the Lansing Regional Chamber of Commerce:

The Lansing Regional Chamber of Commerce works relentlessly to help businesses connect, grow, and thrive. No mid-Michigan business stands alone when they are a member of the Chamber. For 121 years, the Lansing Chamber has served as the voice of the Greater Lansing business community. More information about LRCC and its programs and services can be found online at lansingchamber.org, Facebook, Instagram (@lansingregionalchamber), Twitter (@lansingchamber) and LinkedIn.